Five niches that work for a first free store

A good first niche has three things: people who buy often, products that photograph well, and an audience you can reach.

Pets

Pet owners buy toys, beds and grooming gear again and again, and they love to share photos.

Clothing

Tees and hoodies are simple to stock and easy to style into new drops.

Electronics

Chargers, earbuds and phone accessories solve everyday problems and are easy to explain in a short video.

Home and garden

Lighting, decor and kitchen items sell on looks, so a clean store does a lot of the selling.

Sport and fitness

Bands, mats and recovery gear are light to ship and easy to demo.